Run real campaigns
Build, launch and optimise campaigns on all four major platforms — with correct tracking from day one.
THE COURSE
Learn performance marketing properly.
A structured, no-fluff course covering Google, Meta, LinkedIn and TikTok Ads — taught exactly the way we run six-figure client accounts, with the AI workflows we actually use day to day.
WHAT YOU WALK AWAY WITH
Job-ready, client-ready, or agency-ready.
01
02
Think in unit economics
Read an account through CAC, ROAS, LTV and payback — and know which lever to pull when a number moves.
03
Use AI like a pro
The exact AI workflows we use for creative, research and reporting — with the prompts and templates.
CURRICULUM
What's inside
Eight modules, built to be taken in order. Every module ends with a hands-on assignment on a live or sandbox account.
01 Foundations & unit economics
How paid media actually makes money. CAC, ROAS, LTV, contribution margin and payback periods — and how to set targets you can actually hold a campaign to.
02 Tracking, analytics & attribution
GA4, conversion tracking, server-side tagging and the Conversions API. Why most accounts are optimising against broken data, and how to fix yours before you spend a rupee.
03 Google Ads deep dive
Search, Shopping, Performance Max and YouTube. Account structure, keyword and query management, bidding strategies, and scaling without losing efficiency.
04 Meta Ads deep dive
Campaign structure for the modern algorithm, creative testing frameworks, audience strategy, and diagnosing a campaign that suddenly stopped working.
05 LinkedIn & B2B
Account-based targeting, lead gen forms, offer design for long sales cycles, and connecting ad spend to pipeline rather than raw lead count.
06 TikTok & short-form
Native creative formats, hook writing, creator sourcing and the rapid iteration loop that short-form platforms demand.
07 Creative strategy
Audience research that produces angles, not adjectives. Building a concept library, structured testing calendars, and knowing when creative — not targeting — is the problem.
08 AI workflows & scaling
The AI stack we use for research, creative production and reporting. Plus scaling playbooks, budget allocation, and how to manage multiple accounts without dropping the ball.
WHO IT'S FOR
Built for people who want to do the work.
Marketers & freelancers
You want to move from executing tasks to owning accounts and charging accordingly.
Founders & business owners
You're tired of handing budget to an agency you can't hold accountable.
Career switchers
You want a real, in-demand skill — and a portfolio that proves you have it.
ENROLMENT
Choose your track
Self-paced
Course only
₹XX,XXX
One-time payment · lifetime access
- All 8 modules, on demand
- Templates, SOPs and prompt library
- Assignments with self-review guides
- Community access
Course + coaching
Course & mentorship
₹XX,XXX
One-time payment · includes 1:1 time
- Everything in Course only
- Live weekly Q&A sessions
- 1:1 account reviews with feedback
- Direct access for questions
FAQ
Common questions
Do I need prior marketing experience?
No. Module 1 starts from first principles. If you've run campaigns before you can move faster, but nothing is assumed.
Do I need my own ad budget?
A small budget helps you practise on a live account, but every assignment can also be completed on a sandbox or case-study account we provide.
How long does it take?
Most people finish in 8–10 weeks at a few hours per week. Access is lifetime, so you can go at your own pace.
Is there a certificate?
Yes — you receive a completion certificate once all module assignments are submitted.
What if it isn't right for me?
Reach out within the first 7 days and we'll sort it out. Edit: state your actual refund policy
READY WHEN YOU ARE
Start running ads
that actually work.
Enrol now, or book a quick call if you want to check it's the right fit first.